Communication levels the playing field. If you communicate well, you can outshine the competition in so many ways. You can tell stories – people respond to stories, not data. You can collaborate with people and organizations fighting the same cause. But don’t use media just to say you’re on it. Approach communication your way – it will be engaging precisely because it’s unique.

There are many reasons why organizations perform well, such as positioning or leadership – but creativity is always at the heart of innovation, and innovation is the engine of growth. With an increasing focus on the science of communication – including data management and digital transformation – it’s essential for consultants not to forget the art of communication.

What is the purpose of the design and communication for a specific issue? Why approach this project in this particular way? Is its conceptual response to a programmatic reference? Pragmatism can be a form of meaning, as can aestheticism – it’s the meaning which is valuable. But the quest for meaning doesn’t start and end with projects – it permeates our entire network.