An acclaimed brand communication strategist and creative director throughout the APAC region, Franck engages and directs business development teams of progressive organisations to produce exceptional solutions for long-term investment and immediate stakeholder rewards.

Franck first formed FGBC APAC in 1998. The consultancy quickly secured coveted accounts from Kirin Lion, Johnson & Johnson, Jones Lang LaSalle, LVMH and Virgin.

Brought into the WPP fold, Franck took on senior directorships within the international group for Ogilvy and Y&R, culminating with being appointed Regional Director of China and South East Asia of Landor.

In 2011, Franck recast FGBC APAC as a regional partnership, renewing well-established relationships with LVMH and McKinsey & Co, and forging pivotal alliances with Asia Pacific’s most influential conglomerates.

His career is punctuated with Asia’s highest brand communication accolades, most recently: CNBC’S Asia Business Leader Award for Garuda Airlines, and South East Asia’s Best New Multimedia Channel for CNN.

Franck is an experienced leader and respected mentor, earning the loyalty of colleagues and clients alike.

Kee Ling couples her virtuosity of design with a perceptive commitment to responsible communication. Under her creative direction, brands throughout Asia have set new standards of excellence.

Kee Ling first joined FGBC APAC in 2004. Moving to Hong Kong in 2011, she enjoyed an expansive creative period, featuring senior positions within the WPP Group. She re-joined FGBC APAC as Managing Partner in 2017.

Giant property development branding has been Kee Ling’s mainstay throughout her career, counting amongst her most significant projects those undertaken for Swire, Hang Lung, Sino Group and Jones Lang LaSalle.

Supplemental hospitality projects include Hongkong & Shanghai and Hotels, Genting HK Dream Cruises, Dorsett Group and the famed Hong Kong Jockey Club.

Her broader portfolio features design for some of the world’s most influential corporations such as Blackstone, Changi Airport, Dyson, Virgin and LVMH.

Expert in multiple mediums, Kee Ling is an accomplished leader of multidisciplinary teams.

Bart is a consummate business development manager with a reputation as the ‘first choice’ for executive-level, internationalscale programs.

Expertly versed in organisational restructuring and communication processes, he manages complex projects with meticulous detail and effective execution.

A trusted consultant to FGBC APAC, Bart became an Associate Partner in 2019. He is a recognised authority of applied information technology and digital transformation, as well as being a sought-after leadership trainer.

An extensive career with the formidable consulting firm Booz Allen Hamilton, followed with an associate directorship of a USAID Support firm, Bart has managed significant projects integrating government and public enterprise partnerships.

Bart has overseen projects in more than fifteen countries in Asia, the Middle East and South America, conducted in five different languages.

Familiar with political, cultural and commercial realities, Bart produces tailored business solutions in challenging international settings with a great deal of empathy and respect.

Justine’s formidable training as a strategist and copywriter is matched by her expressive creative talent and astute curatorial skills, fusing intellect with aesthetics.

Justine joined FGBC APAC in 2000 to guide the launch of Richard Branson’s Virgin Mobile.

She went on to generate strategy and content for international powerhouses such as Johnson & Johnson, Coca-Cola, Jones Lang LaSalle, Fox Studios and Changi Airport.

Particularly adept at large scale ‘destination branding’, she has a holistic approach to ‘place-making’ which never undervalues the detail of craft and nuance of culture.

Nowhere is this more evident than her latest endeavours on the world-leading destination of Bali, racking up a remarkable scope of iconic establishments: Mama San, Sarong, Double Six, Sea Circus, Old Man’s, Neon Palms, Bali Boat Shed, Horn Emporium, La Folie, Synkonah and Merahputih.

A genuine globetrotter, her world-class network of creative collaborations extends from Malaysia to Mexico.

Fan is a qualified linguist with extensive experience in copywriting, translation, and editing.

His ability to establish a brand’s signature ‘tone of voice’ ensures audiences gain the comprehension of the message – no matter what language.

Joining the ranks of FGBC APAC in 2018 to manage the multilingual demands of the group’s international accounts, he oversees a team of writers and translators providing services in English, Chinese and all major Asian languages.

Working across a diverse range of sectors, Fan regularly produces marketing communication for many of the biggest brands in the world, including Apple, Microsoft, Twitter, Rolex, Four Seasons, Net-a-Porter and Harvard Business Review.

Since 2016, he has served as an independent editor and content writer for Apple, including chief editor for Apple Music in 2015 when the service was first launched.

Fan’s mastery of language adds a quality of depth and effectiveness to any brand message.

Andini directs the Digital Communication Strategy for the Partnership.

Andini is a digital native, recognising from the outset of her career that the quality of communication interface will determine the strength of all organisations’ brands. She believes the user experience must deliver on effectiveness as well as joy.

Coupling design capabilities with adept management skills, Andini, in 2018, rose to the role of CEO of Hubton, an adjunct digital studio for FGBC APAC and became a Partner in 2020. 

Andini is integral to the Partnership’s service to social, political and corporate governance, having worked with regional leadership groups, including national Presidents’ Office, the royal family of Qatar and the international United Nations.

On a commercial front, she has guided the communication strategy for start-ups including Award-winning digital service; Style Sourcebook Australia, property sector Summarecon, through to international law firms, all with the highest applied standard of social responsibility. 

Mentorship is an essential attribute of how Andini imparts her knowledge to clients, her team, students and the Partnership alike, leading from the front and with uncompromised integrity.