EXPERT REGIONAL
BRANDING CONSULTANCY

In Tune with our Time and Place, we are Agile and Connected.

Since 1998, the partnership continues to build an accomplished team of professionals. Each partner being a specialist with a vital set of capabilities.

 

Tapping into the finest resources and latest technologies, we tailor expert groups for the job at hand, and then – we join your team.

FRANCK GENTIL IS A FOUNDING PARTNER AND SERVES AS MANAGING DIRECTOR, BASED IN SINGAPORE

An acclaimed brand communication strategist and creative director throughout the APAC region, Franck engages and directs business development teams of progressive organisations to produce exceptional solutions for long-term investment and immediate stakeholder rewards.

Franck first formed FGBC APAC in 1998. The consultancy quickly secured coveted accounts from Kirin Lion, Johnson & Johnson, Jones Lang LaSalle, LVMH and Virgin.

Brought into the WPP fold, Franck took on senior directorships within the international group for Ogilvy and Y&R, culminating with being appointed Regional Director of China and South East Asia of Landor.

In 2011, Franck recast FGBC APAC as a regional partnership, renewing well-established relationships with LVMH and McKinsey & Co, and forging pivotal alliances with Asia Pacific’s most influential conglomerates.

His career is punctuated with Asia’s highest brand communication accolades, most recently: CNBC’S Asia Business Leader Award for Garuda Airlines, and South East Asia’s Best New Multimedia Channel for CNN.

Franck is an experienced leader and respected mentor, earning the loyalty of colleagues and clients alike.

EXPERTISE
FINANCIAL SERVICES
RETAIL
MEDIA
Major projects
LVMH
VISA WORLDWIDE
CT CORP
VIRGIN GROUP
LANGUAGES
English
French
QUALIFICATIONS
BTS, UNIVERSITÉ DE PARIS 8 FR
BT, LYCÉE MAXIMILIEN-VOX FR

JOY RAINA IS AN ASSOCIATE PARTNER BASED IN JAKARTA AND HEADS UP REGIONAL BUSINESS DEVELOPMENT STRATEGY

Joy is an innovative marketing leader with attested knowledge of APAC’s expanding customer base. Experienced in functional sales and marketing mechanisms, Joy’s culminated talent lies in maximising brand awareness and increasing brand value.

Following a fruitful working relationship with FGBC APAC since 2014, Joy became a Partner in 2018.

Prior, she held prominent leadership roles, including Vice President of Swatch Group Asia, General Manager for Sophie Paris and General Manager of Marketing for the DestinAsian Media Group. Joy concurrently serves as regional Marketing Director for Universal Music Group.

Joy founded her career on an international, cross-cultural platform, with a clear focus on promoting premium products and exceptional services.

In the fashion and luxury goods sector, Joy has worked with brands such as Watches of Switzerland, Salvatore Ferragamo, Bulgari, Boss, Tod’s and Canali, integrating her passion for the finer things with her commitment to commercial success.

Possessing a profound affinity with aspiring brand advocates, Joy deploys her skills to link providers to customers through a total brand communication experience.

EXPERTISE
RETAIL
MEDIA
HOSPITALITY
MAJOR PROJECTS
SWATCH GROUP
DESTINASIA
CT CORP
PALLADIUM CONSULTING
LANGUAGES
INDONESIAN
ENGLISH
QUALIFICATIONS
PhD, ESSEC BUSINESS SCHOOL FR
MS, CURTIN UNIVERSITY AU
MPA, CURTIN UNIVERSITY AU

KEE LING TURNER IS A MANAGING PARTNER SERVING AS CHIEF CREATIVE OFFICER, BASED IN HONG KONG

Kee Ling couples her virtuosity of design with a perceptive commitment to responsible communication. Under her creative direction, brands throughout Asia have set new standards of excellence.

Kee Ling first joined FGBC APAC in 2004. Moving to Hong Kong in 2011, she enjoyed an expansive creative period, featuring senior positions within the WPP Group. She re-joined FGBC APAC as Managing Partner in 2017.

Giant property development branding has been Kee Ling’s mainstay throughout her career, counting amongst her most significant projects those undertaken for Swire, Hang Lung, Sino Group and Jones Lang LaSalle.

Supplemental hospitality projects include Hongkong & Shanghai and Hotels, Genting HK Dream Cruises, Dorsett Group and the famed Hong Kong Jockey Club.

Her broader portfolio features design for some of the world’s most influential corporations such as Blackstone, Changi Airport, Dyson, Virgin and LVMH.

Expert in multiple mediums, Kee Ling is an accomplished leader of multidisciplinary teams.

EXPERTISE
PROPERTY DEVELOPMENT
HOSPITALITY
FINANCIAL SERVICES
MAJOR PROJECTS
SWIRE
SINO GROUP
JONES LAND LASALLE
BLACKSTONE
VIRGIN
LANGUAGES
ENGLISH
CHINESE
FRENCH
QUALIFICATIONS
BA, NOTTINGHAM TRENT UNIVERSITY UK
NDip, YORK COLLEGE UK

BART HOSLEY IS AN ASSOCIATE PARTNER BASED IN SINGAPORE. HIS SPECIALTY IS INTERNATIONAL MANAGEMENT

Bart is a consummate business development manager with a reputation as the ‘first choice’ for executive-level, internationalscale programs.

Expertly versed in organisational restructuring and communication processes, he manages complex projects with meticulous detail and effective execution.

A trusted consultant to FGBC APAC, Bart became an Associate Partner in 2019. He is a recognised authority of applied information technology and digital transformation, as well as being a sought-after leadership trainer.

An extensive career with the formidable consulting firm Booz Allen Hamilton, followed with an associate directorship of a USAID Support firm, Bart has managed significant projects integrating government and public enterprise partnerships.

Bart has overseen projects in more than fifteen countries in Asia, the Middle East and South America, conducted in five different languages.

Familiar with political, cultural and commercial realities, Bart produces tailored business solutions in challenging international settings with a great deal of empathy and respect.

EXPERTISE
COMMUNICATION TECHNOLOGY
DIGITAL TRANSFORMATION
GOVERNMENT
MAJOR PROJECTS
BOOZ ALLEN HAMILTON
LKPP INDONESIA RI
USAID
LANGUAGES
ENGLISH
JAPANESE
INDONESIAN
THAI
QUALIFICATIONS
MS, JOHN HOPKINS UNIVERSITY US
MS, UNIVERISITY OF MARYLAND US
BS, FROSTBURG STATE UNIVERSITY US

JUSTINE MISSEN IS A MANAGING PARTNER BASED IN SINGAPORE IN CHARGE OF STRATEGY FOR HOSPITALITY AND RETAIL

Justine’s formidable training as a strategist and copywriter is matched by her expressive creative talent and astute curatorial skills, fusing intellect with aesthetics.

Justine joined FGBC APAC in 2000 to guide the launch of Richard Branson’s Virgin Mobile.

She went on to generate strategy and content for international powerhouses such as Johnson & Johnson, Coca-Cola, Jones Lang LaSalle, Fox Studios and Changi Airport.

Particularly adept at large scale ‘destination branding’, she has a holistic approach to ‘place-making’ which never undervalues the detail of craft and nuance of culture.

Nowhere is this more evident than her latest endeavours on the world-leading destination of Bali, racking up a remarkable scope of iconic establishments: Mama San, Sarong, Double Six, Sea Circus, Old Man’s, Neon Palms, Bali Boat Shed, Horn Emporium, La Folie, Synkonah and Merahputih.

A genuine globetrotter, her world-class network of creative collaborations extends from Malaysia to Mexico.

EXPERTISE
HOTELS & RESORTS
TOURISM & DESTINATION
LUXURY RETAIL
MAJOR PROJECTS
CHANGI AIRPORT
FOX STUDIOS
VIRGIN
LANGUAGES
ENGLISH
INDONESIAN
QUALIFICATIONS
BA, CANBERRA UNIVERSITY AU
Dip, CANBERRA UNIVERSITY AU
AWARD SCHOOL TOP 10 AU

FAN GAO IS A MANAGING PARTNER BASED IN SHANGHAI AND HEADS UP THE LANGUAGE STRATEGY SERVICES FOR THE GROUP

Fan is a qualified linguist with extensive experience in copywriting, translation, and editing.

His ability to establish a brand’s signature ‘tone of voice’ ensures audiences gain the comprehension of the message – no matter what language.

Joining the ranks of FGBC APAC in 2018 to manage the multilingual demands of the group’s international accounts, he oversees a team of writers and translators providing services in English, Chinese and all major Asian languages.

Working across a diverse range of sectors, Fan regularly produces marketing communication for many of the biggest brands in the world, including Apple, Microsoft, Twitter, Rolex, Four Seasons, Net-a-Porter and Harvard Business Review.

Since 2016, he has served as an independent editor and content writer for Apple, including chief editor for Apple Music in 2015 when the service was first launched.

Fan’s mastery of language adds a quality of depth and effectiveness to any brand message.

EXPERTISE
INFORMATION TECHNOLOGY
HOSPITALITY
GLOBAL RETAIL
MAJOR PROJECTS
APPLE
TWITTER
MICROSOFT
FOUR SEASONS
NET-A-PORTER
LANGUAGES
CHINESE
ENGLISH
QUALIFICATIONS
BA, ZHEJIANG UNIVERSITY CN